The most profitable way to inspire dedication and loyalty is to make that person or group’s identity invested, and appreciated.
Often, people are trapped in dead end jobs simply because they are needed and they’ve spent so much time and aroused so many emotions in them. Whether or not they were valued, is irrelevant.
Hate for a job or a lover are non-lethal, when compared to apathy, aka the absence of ego. When the “fuck it” switch is flipped, that is also when the hourglass is flipped for your exit.
Do you give a flying fuck about a bank you have no account with?
Oh, but that ego and the time and emotions invested……that is life’s real currency.